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I'm a Product Designer making human-friendly digital experiences.

"We may know all the steps of design process but in real world, the process is unique to the business requirement and user needs. There is no one-size-fits-all. Empathy drives great product design."

I'm a passionate designer.

I also run a passion project and startup called Forth Goods where I design physical products.

wait, there's more...

I've been in the news!

Download my Resume

I have 10+ years of diverse global work experience where I have designed digital experiences for Travel, Finance, Video and OTT, E-commerce, Fitness, etc. At present, I work as the Lead Product Designer at Accedo.tv

I lead a team of UX Designers and collaborate with Product Owners, Project Managers, Developers, Solutions teams on Innovation Projects - both internal and client facing.

Recently lunched projects

Tata Play Binge  •  Cross-platform design and strategy for OTT aggregation product [at Accedo]  

Tata Play  •  Cross-platform design and strategy for payments app [at Accedo]

Trabliss  •  Itinerary builder now acquired by Google [Lucid Design]

Client projects and case studies where I have designed user experiences and solved complex UX problems working as an individual contributor and with a team of brightest minds. *Client Projects do not contain the process details of the project due to non-disclosure agreements.

Lead end-to-end design process and strategy for the entire product cycle for consumer-facing as well as new innovation Saas/B2B products.

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Collaborate, design and present solutions to complex problems while working with a cross-functional

team of product managers, senior designers, engineers etc.

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Lead, mentor and grow a team of senior and junior designers.

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Design and form systems both in product and within the team to deliver products with great architecture, intuitive user-flows and powerful visual design.

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Lead and drive user-centric design while solving complex business problems.

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Conduct usability testing and align the product towards its growth.

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My work profile includes-

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